<aside> đź’ˇ Welcome to the Art Director Assistant Assessment at 99ads. To complete this assessment, please make a copy of this document and answer the questions provided below. Best of luck!

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#1: Brand understanding

This task focuses on your ability to understand a brand and its visual elements.

Analyze this brand: ➡️ https://magicspoon.com/

  1. The 1st thing that caught my attention was that they’re very guided to a specific niche (millennial) as a millennial myself I love that, the content is very good and even tho the content is creative is also guided by the current style and vive that’s trending, what I did noticed is that is same content trough all the the SM which I don’t think Is the best option, what I would do is slowly separating the type of content for each SM, cos let’s face it even tho the target is well set we have different audience for each, the other thing that caught my attention was that on SM profiles the name is “Magic Spoon Cereal” and at 1st sight we’re not saying that on the website, yes the big banner image says it but we should be using the “cereal” tight away. As they’re saying not some the content this product is for those who want a very uncomplicated life with a das of childhood memories and the less effort possible to achieve, so let’s make it even more simple for them. I’m loving the variety on the flavors but I think would be nice to a a “classic - star brand product” maybe also a best seller.
  2. What message does the brand transmit?

You can be a normal adult just having fun, eating something simple and relatively healthy at the same time without wasting time or energy and also in a very nostalgic fun way!

  1. Consider the overall aesthetic of the brand. This includes elements such as photography style, graphic design, and illustration. Analyze how these elements contribute to the brand's personality and messaging?

I feel they’re very aligned with the name and overall message, the very “childish” design on the box makes u feel like your inner child will be happy, for me the graphics are very well made.

  1. Look at the brand's social media ads in Ads Library or Foreplay. Analyze how the brand uses art direction in marketing campaigns.

The main thing I’m seeing is social proof, the visuals are brand aligned (color, typography, etc…) the influencer’s they’re working with are giving same speech, so that’s a good thing but I would offer some kind a differentiation to each of them, or even giving a bit more freedom so it doesn’t sound so rehearsed or read. Overall I think it has room for improvement but it’s good.

#2: Quality review

Part of your role will be to ensure the quality is respected for both videos and images. This task is designed to test your ability to identify quality issues in ad creatives and evaluate their marketing effectiveness.

  1. Zudo’s: I feel like is very slow, is not saying much about the product and they’re repeating words that aren’t saying much to give a “meaningful info about the product, I would make it faster, go big on the frame with the influencer’s talking and actually showing the product(you cannot see it in them), the design is very simple, it’s supposed to be jewelry and that’s supposed to be more “high end” for me is not doing that.